Production Shoot: "Champion" Official Video

SeeS - "Champion"

I'm glad to announce we are more then half-way done with shooting the video for "Champion" and we are gearing up to blast it out to the world in the next few weeks. Shout out to Vertygo who is shooting the video and making this possible from a production standpoint. Wait till you see what this guy can do with a camera.

The song "Champion" was created to be inspirational and embody the rewards of hard work and dedication. I didn't want to create a video in which I am crowning myself "Champion" because that is not how I wrote the song.

"You don't need ME to answer this/ In the mirror YOU should see a Champion"

I wanted to showcase the motivation behind why I make music and the ability I believe music has to impact and change peoples lives, most times without the artist even being aware of the power his/her music has. I wanted the main focus, however, and ultimately the credit to belong to the person who was motivated by the music and put the work in to transform their character and ultimately become a Champion.

In the video a grieving, down-on-his luck man is struggling with the recent death of his father. Memories of him boxing with his dad as a child, combined with unintentionally stumbling across the song "Champion" on a CD on the ground, inspire the man to kick his drinking habit and pick up boxing to feel connected to his father. The newly inspired man works several jobs to pay for boxing lessons and gloves and trains until he is ready to fight...